In this episode of Knowledgecast, Jack welcomes Glenn Williams, CEO of Primerica, for a deep dive into leadership, longevity, and building a values-driven organization. Glenn recounts his unexpected career path—starting as a part-time salesperson while finishing a PE degree, relocating to Canada for what was supposed to be a two-year assignment, and eventually becoming president and later CEO of one of North America’s most unique financial services companies.

Glenn shares the compelling origin story of Primerica, founded by Art and Angela Williams as a response to a deeply personal loss. He explains how their early emphasis on doing right by families, creating opportunity, and elevating everyday people—teachers, coaches, firefighters, pastors—shaped a culture that still defines the company today.

Jack and Glenn explore the challenges and responsibilities of leadership, from navigating transitions after two co-CEOs, to balancing innovation with legacy, to over-communicating with a massive sales force of more than 150,000 representatives. Glenn describes his leadership philosophy as a “player-coach” approach—staying close to the field, making decisions for the long term, and prioritizing team success over individual wins.

The conversation also dives into Primerica’s newly documented culture statement, “The Primerica Way,” formalizing the beliefs and values that have guided the company for nearly 50 years. Glenn emphasizes the importance of faith, family, and purpose as guiding principles, and shares his reflections on mentorship, decision-making, and the personal interactions he wishes he could go back and do over.

This episode offers rich insight into leadership that lasts, culture that scales, and why staying connected to people is the key to leading well in any organization.